People are making a commitment to eating healthier. A national consumer survey reported:

• About half of the respondents are actively trying to eat a healthier diet
• 36% claim they are making some attempt to eat a healthier diet

• 35% say nutritious foods are not available from fast-food and take-out eateries and that home preparation is too time-consuming.
• 31% say that healthful foods are costly, although 32% of consumers say cost is a minor matter.

Source: The Health and Wellness Trends Report, The Natural Marketing Institute, March 2004

Conclusion: Public awareness and desire for healthier eating has never been better and is growing everyday. School Nutrition programs have a wonderful opportunity to offer more than fresh fruits and vegetables as healthier eating choices.

The Coleman Family has been raising cattle in Colorado since 1875. Mel Coleman, Sr. convinced the USDA to create the Natural classification for beef and Coleman was the first USDA certified Natural beef producer. Today, Coleman is the nation’s largest and most recognized producer of premium, all natural meats.

Coleman established the Coleman Certified Rancher program that ensures that our livestock and poultry are raised the way nature intended – without the use of antibiotics and added growth hormones in an eco-friendly environment with clean air and water. Coleman All Natural Meats simply means all you get is the natural taste of premium quality meats with:

No Antibiotics Ever
No Added Hormones Ever
No Artificial Ingredients Ever
No Preservatives Ever
No Added Nitrates/Nitrites Ever
100% Grain based feed with no animal by-products

Coleman provides many hot case, service cold case and pre-sliced deli meat options for the versatility that will keep your selections fresh, healthy, and exciting:


Poultry

Beef





Deli Meats

• Oven Roasted Turkey Breast
• Honey Turkey Breast
• Smoked Turkey Breast
• Pepper Turkey Breast
• Oven Roasted Chicken Breast
• Honey Maple Ham
• Black Forest Ham
• Virginia Brand Ham
• Medium Rare and Rare Roast Beef
• Corned Beef
• Pastrami (Brisket)
• Pastrami (Eye of Round)

Also available in 8oz pre-sliced re-sealable packaging in August 2006.

• Highest unaided brand awareness of any natural beef program
• First USDA certified “Natural” beef producer

Coleman All Natural burger, hot dog bags and cartons provide serving convenience and the quality branding appeal similar to leading National and Regional restaurant chains that are perfect for your Grab ‘n Go menu choices. Coleman All Natural will also provide service delis with branded merchandising material to generate awareness, trial and sales.

Peace of Mind

Coleman All Natural Service Deli products are fully cooked to enhance food safety and are easily heated and served.

With growing public concern regarding the overuse of antibiotics, growth hormones, and artificial and synthetic ingredients, your shoppers will know that your stores are taking a pro-active stance on improving healthier options.